Resource page for “You, Amplified”

Emily + Paul’s Wedding in Stop-Motion | Newport, Rhode Island from Bayly & Moore on Vimeo.

If you made it here, you very likely met me at Barry Schwartz’s class at PCC. (If not, it is possible you stumbled on this accidentally, searching for “YouTube cat videos“, but only if you are an incredibly bad speller.)

Your homework

Create ONE .PSD (or other image program) file with template for Facebook timeline cover photo and profile photo. Use this to start playing with cool combinations of images, and change it up frequently. Or skip this step, and commit to changing your cover/profile photo combo on a weekly, biweekly, or monthly basis.

Pick TWO social media outlets to concentrate on over the next month. Remember, to do this, you’re going to need to do some research: where are your Exact Perfect People hanging out? Do you know the “language” of this space? Do you enjoy learning/speaking it? In order to work, both of these need to be in place!

Acquire THREE business cards for every ONE you hand out. If you like, think of this as your assignment for the next THREE months (because we want to reinforce the THREE thing). But feel free to use this rule forever and a day, amen. Remember: you are always (ALWAYS) better off getting other people’s cards than giving them yours (provided they are giving them to you freely, naturally).

Choose FOUR greeting/postcards that will rock the freakin’ world of FOUR people you know/like/respect, and mail them out. If you already have a super-groovy mailer of your own, great. If not, find cards that are perfect for each individual person, that somehow reflect you and your vibe, include a sentiment that’s meaningful to you both, and mail ’em! I KNOW. Soooooo hard. But not compared to curing cancer, solving world peace, or even cleaning toilets at a dive bar, so hey, count your blessings!

Photographers featured (not necessarily in order shown)

Other awesome people featured

Resources/goodies & info

Resources/people to learn from

Books on marketing, branding, etc. I have found useful

Note!: I use Amazon affiliate links on my blog to help keep the lights on. Full disclosure is righteous, baby!

*If you buy one book, buy this one. It’s really well laid out and written—thanks mostly to our editor, the late and very much lamented Susan Carr—covers all the ground you need in a short time, and includes a bunch of really helpful case studies at the end of the book by your friend and mine, Barry Schwartz.

The poem that (sort of) started it all

You, Amplified (a poem about marketing)

* * * * *

If there are any resources I’ve inadvertently left off, please email me at colleen AT communicatrix. THANK YOU, and happy marketing!


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s