If you made it here, you’ve very likely attended the 2013 HOW Live Creative Freelancer Conference. WASN’T IT AWESOME?!??
Something you wanted to say?
I hope we got a chance to meet; if not…
- …we can certainly do it via Facebook. Yeah, it’s a big, dumb, lumbering, social media ox, but it’s OUR ox.
- You’re welcome to follow me on Twitter, too, but I stopped being awesome there sometime back in 2009; these days, I use it for jokes and news and crushing on the delicious @rustyrockets, although I do monitor and reply to @-replies.)
- I hold off on connecting via LinkedIn until we know each other well enough to recommend each other’s work. Because I was born in the 1960s, and I’m old-fashioned like that.
The fastest way to get in touch with me is to write an email. A great email. They are universally irresistible, in case you didn’t know. That address is colleen, and then the at-sign, and then the name of this website.
I’ve tried to be comprehensive, stopping short of ridiculousness. If there’s something I talked about which is not listed here, please let me know. If you have additional, kickass resources you think I should share, please let me know those, too.
And if there are missing or bad links, definitely please let me know. Dead links = NOT awesome.
Create ONE .PSD (or other image program) file with template for Facebook timeline cover photo and profile photo. Use this to start playing with cool combinations of images, and change it up frequently. Or skip this step, and commit to changing your cover/profile photo combo on a weekly, biweekly, or monthly basis.
Pick TWO social media outlets to concentrate on over the next month. Remember, to do this, you’re going to need to do some research: where are your Exact Perfect People hanging out? Do you know the “language” of this space? Do you enjoy learning/speaking it? In order to work, both of these need to be in place!
Acquire THREE business cards for every ONE you hand out. I know—this is in direct opposition to what Ilise says. But in the context of CFC, which is first and foremost a lab for learning, practicing giving people your card makes sense. In the real world, you are almost always better served by engaging someone, asking questions, and obtaining a card—and, therefore, contact information—than giving them out.
Choose FOUR greeting/postcards that will rock FOUR of your associates/clients/supporters’ worlds, and mail them out. If you didn’t get a chance to get them in Sam’s Clam Disco, that’s okay—find cards that are perfect for them, include a sentiment that’s meaningful to you both, and mail ’em!
People/businesses mentioned in the presentation
Roughly in order of appearance, and clustered according to “story.”
- WriteGirl.org, L.A.-based nonprofit helping high school girls from underserved areas to develop confidence and self-esteem through creative writing that benefitted from…
- 50-for-50, the crowdfunding campaign I did for my 50th birthday. There’s a legacy site featuring 50 interviews with women writers, which also links to the Indiegogo 50-for-50 site.
- Chris Guillebeau (writer/traveler): blog | Twitter | free ebook on how he did it (aka “279 Days”)
- Frank Chimero (designer): especially awesome website
- Juan Luis Garcia (designer/photographer): especially awesome contact page
- BONUS: 20 Excellent Contact Pages!
- Field Notes brand [awesome notebooks, but also web design, content, etc.]
- 20×200 :: online gallery brainchild of NYC gallery owner Jen Bekman
- Jeffrey Zeldman (designer/writer/all-around genius): blog | Twitter
- Jessica Hische (designer/illustrator): site | Twitter
- Plywerk (blank panels for mounting/”framing”): site
- MOO (personalized collateral): moo-sletter
- Daphne-Gray Grant (writer, writing coach): site (sign up for bi-weekly newsletter)
Artist-friendly folk talking postmodern marketing
I’m a big fan of reading widely, especially outside of your area of expertise. As an old acting teacher used to say, “If you really want to learn about acting, read a book about kayaking.” There are enough similarities between certain high-change industries—music, publishing, entertainment—that you’ll find great ideas, info and insight about the challenges you face.
Bob Lefsetz | The Lefsetz Letter :: A highly colorful (ahem), mostly-daily missive on the rapid changes in the music industry. Very inspiring and lively, with lots of ideas for artists and strongly-worded suggestions for management on what they should be doing to future-proof themselves.
Dave Pell | NextDraft :: Not marketing-centric, but a fantastic daily roundup of interesting links—best of the news and culture (with a slight bent towards cutting-edge nerdery) that will help you stay on top of the marketplace and give you much fodder for sharing. An example of fantastic content and copy.
Robert Genn | The Painter’s Keys :: This longtime professional artist shares information twice weekly on getting noticed (or not), dealing with money, and developing routines and workflows that keep you generating, not ruminating. (He also writes about technical oil painting stuff, but not all the time, and it’s kind of fun to read.) Deep/massive archives of the newsletter and fantastic quotes on all kinds of art/creativity-related subjects.
etsy | success newsletter :: Many of these marketing tips for etsy store owners are terrific for creative professionals who provide services. I also subscribe to a couple of their daily newsletters: etsy finds, for inspiration; and etsy weddings, for ideas I can pass along to my photography clients, and to stay abreast of industry trends.
While I read no individual blogs regularly anymore—thank you, Facebook—I do have a list of blogs I have read and liked along the way. If you’re just getting started with this marketing-in-the-new-millenium stuff, though, start with these:
Seth’s you can jump into anywhere; for “Escape” (Pam Slim’s blog) and “AoNC” (Chris Guillebeau’s blog, he’s the one I open the presentation with), start by browsing the archives for your area of interest.
Social media stuff
The rules of the modern road vary a bit. Here are a few good pointers on being a responsible online citizen. But yes, the web changes fast, and depending upon when you’re reading this, things may have changed. Will have changed. Remember: when in doubt, BE NICE.
Crediting photos on the web
Everyone has their own idea of how this should work, but these are a couple of great write-ups I found on crediting using Creative Commons. I think the more we can share how things should be shared, the better off we’ll all be. (Speaking of which, if you have a nice photo of me from CFC I can use to illustrate this post, email me, please!: colleen AT communicatrix DOT com.)
- How to properly give a photo credit for using Creative Commons images, by Mike Henderson (photographer)
- How to use Creative Commons images from Flickr, by Atula Gupta (blogger/scientist)
Various resources mentioned
- Branding Only Works on Cattle, by Jonathan Baskin [“Brand is behavior”]
- 95/5 Rule, as outlined by/for/on Biznik.com
- Social Media Revolution [nifty informative/entertaining video on YouTube]
- delicious.com [social bookmarking site]
- quora.com [social, “expert” Q&A site]
A few resources not mentioned
- The Formula [or, how to write a great, focused “about” page for your prospects]
- My resources page contains links out to more information than you can shake a stick at. Because I like information and dislike having sticks shaken at it.
Seth Godin stuff
King of the land between old and new media/marketing, he gets his own category.
- Seth Godin’s blog [one of my three “must-read” blogs almost continuously since 2004]
- Purple Cow: Transform Your Business by Becoming Remarkable on Amazon
- Excerpt from Seth Godin’s Purple Cow on Fast Company blog (don’t miss the tips sidebar on the last page)